Branding for the Tesla Model 3 will be numeric, not the three horizontal lines originally presented when the vehicle was announced. Tesla CEO Elon Musk confirmed the decision on Twitter.
Confirmation comes a month after Tesla removed the mark from its website in favor of a “Model 3” logo.
The official name for the vehicle has been under review for some time. It was originally to be called the Model E. However, a trademark conflict with Ford forced Tesla to alter the “E” to “☰,” to be interpreted as a stylized 3. Tesla seems to have now scrapped that plan in favor of a numeric icon as the logo.