Report: Rivian to Announce Lower Price for Electric Pickup

Rivian will price its electric pickup and SUV for less than previously announced, Reuters reported.

“Rivian founder and chief executive R.J. Scaringe told Reuters the mid-range R1T pickup truck with a glass sky panel that can change from blue to clear was about $69,000,” the report said.

Rivian previously said the R1T would start at $69,000. So, if the truck with the $69,000 price tag is the “mid-range,” then you would think that a base model would be offered for less.

The R1T will include four electric motors and three battery packs options – a 180 kWh battery that is expected to offer more than 400 miles of range per charge, a 135 kWh option that gives more than 300 miles of range per charge, and a 105 kWh pack, which will give about 230 miles of range per charge.

You have to wonder if Tesla’s pickup pricing pressured Rivian to lower prices, which need a reasonable drop to come in line with Tesla’s Cybertruck. By comparison the Cybertruck is expected to be offered with a $39,000 base model and a $69,000 top trim with tri-motor power, all-wheel drive, 500 miles of range, a 2.9-second 0-60 time, a top speed of 130 mph, and a 14,000-pound tow rating.

Leave a comment