Lucid Motors Says It’s Not A Tesla Killer, Wants To Coexist Alongside

We’re sure you’ve seen many a headline stating that Lucid is a so-called ‘ Tesla killer,’ yet the company doesn’t see itself that way.

Lucid Motors says it’s on track to deliver its first production cars in 2021 which it will build at its new production facility. Things are really looking up for the maker of the all-electric Air sedan, thanks to a $1-billion investment from the Middle East, and we can’t wait to see the vehicle in its final production form.

Naturally, since the Lucid Air is an electric sedan, many automotive outlets have talked about it as a ‘ Tesla killer ‘ over the years, but it seems the company is not comfortable with that definition. In a recent talk with Ars Technica, Peter Rawlinson, Lucid’s CEO and CTO (who previously) worked for Tesla as VP, before joining Lucid in 2013, explicitly said

‘ Please don’t describe us as a Tesla killer. The world’s big enough that we can both thrive and prosper alongside each other. ‘

Although he did concede that

‘ It’s a justifiable comparison in one respect, because I think that Tesla is undeniably the leader in electric powertrain technology today ’

The source points out that he went on to say that the Lucid Air’s main rival is not even the Tesla Model S, but the Mercedes-Benz S-Class instead. He went on to talk about the new factory that’s currently being built in Casa Grande, Arizona

‘ We started our factory construction at the very end of last year, and we’ve pretty much got the building complete—just about last week. If that’s not a record time, it’d be very close to it, and I believe it’s the very first purpose-built electric vehicle factory in North America. ‘

Gallery: Lucid Air Hits The LA Auto Show Stage
Lucid Air Hits The LA Auto Show Stage
6 Photos
Once the factory is completed, the company will then proceed to start building the first pre-production prototypes, which it expects to have out on the road before 2020 ends. Rawlinson also mentioned that the Air sedan will have a 900V architecture, which is even more than the Porsche Taycan (currently the only 800V EV on the market).

Regarding its powertrain, he explained that it has evolved over time, since the first Lucid Air prototypes were revealed

‘ There’s been an absolute transformation with technology in that period. The whole powertrain is effectively new. That improves efficiency, because for giving power, with more than double the voltage it’s less than half the current. So it’s greater than four times less I2R losses. ‘

Source: Ars Technica

This article originally appeared on Inside EVs.


Mar 21, 2019
Fridley, MN
Most of that 'Tesla Killer' crap comes from all the Tesla short sellers who keep trying to convince everyone that Tesla is doomed so the stock will tank and they can make back all of the money they've already lost.

Good luck with that!

X Fan

Supporting Member
Supporting Member
Sep 29, 2015
Naples, FL & Cary, NC
IMO, they will need to sell. Appears to be a good product but too late to market versus Tesla, VW, Rivian and 2-3 Japanese-Korean, US & German mfgs.


Active Member
Jun 21, 2020
Bay Area CA
577 this year and CEO won't commit to 20k next year. Lets hope Apple, or someone else, gives them an escape route and buys them.

You can't have (Tesla-only) "production hell" if you have no demand and never go into production.

Products we're discussing on TMC...