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Voltswagen Is Now VW Of America’s Official Name

It’s a little early for April Fools, isn’t it?

Volkswagen of America is no more. No, it hasn’t filed for bankruptcy, but you are now expected to refer to the same company as Voltswagen, believe it or not, according to a recent press release published by the German giant. And no, we know March 30 isn’t the first day of April, known for jokes and shenanigans, so this piece of news is 100 percent real and official.

We too thought it was a joke, as many people even in the comments below our articles about electric Volkswagens often came up with variations of the formula. We’re not sure where VW got the idea – it may have been from one of our dear readers’ comments – but Voltswagen is now the official name.

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Still don’t believe us? Check out VW.com, then, and you will see that all mentions of Volkswagen have been replaced with Voltswagen. And with the reference to volts, you’d think the name would only be applied to the automaker’s electric offerings, but no – the Jetta, Atlas, Tiguan, Touareg are all Voltswagens now.

You don’t even need to read the press release to understand why the company took this frankly quite bold and unusual rebranding decision. It wants to be perceived more as a manufacturer of electrified vehicles, and to try to help Dieselgate be forgotten – the company’s image suffered massively as a result of that scandal and it has probably not fully recovered to this day, but it’s slowly changing as the manufacturer launches more dedicated EVs, like the ID.3 and ID.4.

Officially, the president and CEO of Voltswagen of America Scott Keogh, explains that

We might be changing out our K for a T, but what we aren’t changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere. The idea of a people’s car is the very fabric of our being. We have said, from the beginning of our shift to an electric future, that we will build EVs for the millions, not just millionaires. This name change signifies a nod to our past as the peoples’ car and our firm belief that our future is in being the peoples’ electric car.

We wonder if this rebranding will be applied to the rest of the company in the not too distant future. Now that they’ve done it for their US business, it’s by no means a stretch to see it  become a companywide change. So far no announcements have been made outside VW’s US sites, but it’s definitely not out of the question in the future.

This article originally appeared on Inside EVs.

DaveG_NJ

Member
Oct 7, 2020
251
559
NJ
Yes, it was already debunked and a worse flub than the iHOB/iHOP rename last year (or was it the year before)? But how embarrassing was it that they released an April Fool's stunt on March 30? :rolleyes:
 

Earl

Member
Jan 22, 2014
45
37
USA
Kudos to VW for having a little fun while promoting what we all know the future is. Besides, its just more free advertising for Tesla as well.
 

Needsdecaf

Member
Dec 16, 2018
962
1,003
The Woodlands, TX
Kudos to VW for having a little fun while promoting what we all know the future is. Besides, its just more free advertising for Tesla as well.

Yeah, no. This was a half-baked idea executed SHOCKINGLY poorly. As a dieselgate victim, I agree with him completely.

 
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Needsdecaf

Member
Dec 16, 2018
962
1,003
The Woodlands, TX
how did "diesel gate" impact you?

I own one of the effected vehicles. It was not bought back. The revised ECU / TCU programming as well as whatever hardware changes were done has both decreased fuel economy as well as performance relative to how it was when we bought it.

To be clear, we were compensated. And that may or may not be equivalent, it's still a great vehicle. But if the vehicle had this performance when I bought it, I probably wouldn't have gone for the diesel option to be honest.