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Tesla Cybertruck, Roadster Featured in Action-Packed Game Trailer

Tesla’s upcoming Cybertruck and Roadster will be featured in a new video game.

Chief Executive Elon Musk shared early Sunday the trailer for “Game for Peace,” which is a two-minute wild ride full of crashes, explosions, and flights for both the Cybertruck and Roadster.

Tesla has traditionally not endeavored in advertising. However, it seems the company worked with Tencent Games to help produce the trailer. It’s an interesting move for the company as it continues to try to build brand in a more competitive EV market.

Tesla is expected to deliver the first Cybertruck vehicles later this year while the Roadster is expected to enter production ins 2022.

Check out the trailer below.

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Always roaming
Aug 10, 2014
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in the moment
Collaboration is so much the way of things these days. Whether it be music artists with McDonald's or cars in video games. Gone are the days of traditional media advertising. 30 seconds doesn't sell anything anymore. Or doesn't move the needle anymore. Shoot before we had singers releasing cars. Celine Dion I drove all night (Chrysler). Glad those days are gone.
 
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