Tesla Roadster Rocket Thrusters Explained By Tesla Patent

During the annual Tesla shareholder meeting, CEO Elon Musk announced that Roadster 2020 would have a SpaceX option package that will include rocket thrusters. Later, Musk tweeted a few more details: the thrusters won’t actually combust; instead, they will expel high-pressure air to give the Tesla an extra boost of acceleration. Industry experts and the… Continue reading Tesla Roadster Rocket Thrusters Explained By Tesla Patent

Moats: Why Tesla Can Do What Other Car Companies Only Dream About

In modern business parlance, a moat is something that protects a business from competition or gives it an advantage. A moat could be a trade secret, patented product or process, or an asset that represents a significant capital investment. A moat could be a partnership, an exclusive license, a government granted limited-monopoly, or any barrier to a… Continue reading Moats: Why Tesla Can Do What Other Car Companies Only Dream About

Tesla Competition: Culture Eats Strategy!

If you read traditional auto press, you’ll frequently see stories along the lines of “big automakers are going to start making EVs in a couple years and when they do, Tesla is doomed.” Traditional automakers have the resources, factories, and engineers to design electric cars and they are very good at manufacturing, so, on the… Continue reading Tesla Competition: Culture Eats Strategy!

When Will Tesla Hit 200,000 Sales in the U.S.?

Last year was an exciting one for electric vehicles. Among the many milestones, there are two (or three) relevant to this discussion: one, the US Federal Tax Credit survived the political budget process; two, the Tesla Model 3 began shipping to Tesla employees in July and (3) to non-employees in December. Now that Model 3… Continue reading When Will Tesla Hit 200,000 Sales in the U.S.?

Optimistic Elon Musk’s Moonshot Method

Elon Musk dreams big. In this post, we’ll look at Elon Musk’s leadership style, the many missed delivery deadlines it has caused, and why (at the same time) it is the key to Tesla’s (and SpaceX’s) success. We’ll also look at how his leadership style has polarized Musk’s fans and critics as well as Wall… Continue reading Optimistic Elon Musk’s Moonshot Method

Tesla Will Have to Wow Truck Buyers to Woo Them

Tesla has changed the game in the luxury car market. Audi, BMW, & Mercedes are losing market-share to Tesla. With more than 400,000 people reserving a Model 3, Tesla hopes to do the same to Toyota, Nissan, Ford, and others in the mid-sized sedan market. With large screens, over-the-air updates, self-driving, and other features, Tesla… Continue reading Tesla Will Have to Wow Truck Buyers to Woo Them