Tesla announced via tweet that it has narrowed hundreds of Project Loveday submissions to 10 finalists and will allow fans to vote for the winner.
The company plans to tweet links to all 10 videos. The videos that receive the most likes from fans will be shared during the Model 3 event webcast on Friday.
Got 100s of great Project Loveday videos. Picked our top ten – will tweet 1 by 1. Top 3 most liked by 5pm PT Fri will run on Model 3 webcast
— Tesla (@Tesla) July 26, 2017
Following a letter from a young girl urging Tesla CEO Elon Musk to run a contest for fans to make advertisements for the company, the carmaker launched Project Loveday. The company said it was looking for the best 90-second video that relates to “Tesla, SolarCity, our products, or our mission to accelerate the world’s transition to sustainable energy.”