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Elon Musk has launched some wild ideas that have caused some to ask “Is he joking?”
His latest endeavor, however, seems to be a real effort for humor. The Daily Beast is reporting that Musk is backing a new media project led by several former top staffers and writers of satirical news publication The Onion.
According to the report:
Former Onion editor in chief Cole Bolton and executive editor Ben Berkley left the publication last year due to differences with the company’s management. Since then, the two have been in Los Angeles working on the Musk project, and they recently poached three of the site’s writers and a longtime editor to join them, sources confirmed.
“It’s pretty obvious that comedy is the next frontier after electric vehicles, space exploration, and brain-computer interfaces,” Musk said in a cheeky statement to The Daily Beast. “Don’t know how anyone’s not seeing this.”
The report says the billionaire has been mulling an investment in comedy for some time and considered buying The Onion in 2014.
Specifics about the type of content, timeline and how involved Musk is with the project weren’t revealed, but it sounds fun!