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Mercedes-Benz debuted its EQC electric crossover Tuesday in Stockholm.
Daimler AG Chief Executive Dieter Zetsche told reporters at the event that the company has spent more than $12 billion on its electric car push.
“There is no alternative to betting on electric cars, and we’re going all in,” Zetsche said, according to Bloomberg. “It is starting right now.”
The EQC has nice sporty lines, definitely a familiar small Mercedes-Benz SUV look. It’s planned to reach its first customers next year, and pricing is expected to be in the same ballpark as the gas-powered Mercedes GLC and Tesla’s $49,000 Model 3.
Mercedes EQC Specs:
The car is part of a growing list of challengers to Tesla, including the Porsche Taycan, Audi E-tron and Jaguar I-Pace. Read more about Tesla’s EV competition in 2019 here.