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If nothing else, Tesla’s official account, videos shares, and press releases are up a notch … or 10.
Well, well, well. To date, Tesla CEO Elon Musk has proven successful with promoting the company via his seemingly ever-constant Twitter engagement and substantial following (it’s important to note that his massive social media presence has also come back to bite him on a few occasions).
Still, we believe that Musk’s huge Twitter following and regular interactions have helped the automaker more that it has hurt it. This is partly due to the reality that Tesla doesn’t have an advertising budget, and thus, doesn’t advertise in the traditional sense.
Interestingly, over the course of the last few months or so, Tesla has taken its company Twitter account to new levels. We’re still questioning who may be now running the account. It certainly could be Musk. People have said in the past they believe the CEO is using that account as well. However, the new posts, engagement, and style — while super fun and hilarious — don’t seem to be penned by the CEO.
At any rate, Tesla sent out a few recent tweets about its new V10 software update, which we’ve embedded below:
Yes, it goes on and on and on. Tesla calls this V10 software update its “largest update ever.” And, it’s important to note that the automaker is not stopping here. Tesla owners will continue to benefit from incremental over-the-air updates on a regular basis into the future.
Check out Tesla’s official press release by clicking on the link below. There, you can get more detailed information about all of the V10 updates and also watch another interesting video share.
This article originally appeared on Inside EVs.