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Tesla has traditionally eschewed advertising, but it seems they’re now giving it some thought.
Chief Executive Elon Musk said on Twitter that Tesla should “eventually” produce some “high quality media.”
Tesla already receives a tremendous amount of earned media, mostly headlines on its continually improving technology and the antics of Musk. There’s news nearly every day about the company, which delivers consumer eyeballs on the brand without dishing out the cash for advertising.
Musk suggested that the potential media would be more of an effort for “art/communication/entertainment” rather than purely to sell cars.
Tesla previously held a contest called Project Loveday that invited fans to create videos featuring the company’s products.