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Ford hyped it’s planned electric F-150 pickup in a media briefing Wednesday, saying the vehicle will be “designed and engineered for hard-working customers that need a truck to do a job.”
The comment seemed to be a dig at other planned electric trucks like Tesla’s Cybertruck and Rivian’s R1T, which Ford suggested are aimed at “lifestyle customers.”
“While all other electric pickups are competing for lifestyle customers, the all-electric F-150 is designed and engineered for hard working customers that need a truck to do a job,” Kumar Galhotra, president of the Americas and international markets at Ford, said in the briefing.
Ford says the electric F-150 is undergoing “tens of thousands of hours of torture testing and targeting millions of simulated, laboratory and real world test miles.” The company says the vehicle will be more powerful than any F-150 available today and deliver commercial and personal customers the “lowest expected lifetime total cost of operation among F-Series trucks.”
Other details include:
Ford plans to build the Rouge Electric Vehicle Center where it will build the all-electric F-150 by mid-2022. The Dearborn-based center will add 300 jobs and is part of a $700 million investment in building the all-new F-150 lineup.