Harley-Davidson Launching LiveWire EV Brand

Harley-Davidson announced Monday that it will spin off its all-electric motorcycle brand called LiveWire. “One of the six pillars of The Hardwire Strategy is to lead in electric – by launching LiveWire as an all-electric brand, we are seizing the opportunity to lead and define the market in EV,” Jochen Zeitz, chairman, president and CEO of Harley-Davidson… Continue reading Harley-Davidson Launching LiveWire EV Brand