According to design chief Franz von Holzhausen, "We're investigating an online application-type store where you can go and re-skin the interior of your car while you're sitting in traffic."
He adds, "You can continually refresh the image and the feel and vibe of your car. Your wife can have a different look and feel for the interior than you, as a driver. Your kids can have the Hello Kitty version, if they want."
...
According to von Holzhausen, "The screen frees us up to continue to grow and expand the interior feel and user interface, through software. This would enable Tesla to skip retooling costs associated with conventional models changeovers by integrating virtual upgrades."
He adds, "Everybody, rather than keeping up with the Joneses, wants to be the Joneses and be the trend-setter and wants to go their own way. We're allowing that flexibility."