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Hi all, thank you for the posts. A few answers here and there. - I am very interested in techniques to test the market before having a product ready and I am looking for examples of this kind. - I never implied that Tesla was creating "fake" cars to fool customers!!! quite the opposite! but I...

hi efusco, yes I'm talking about the pre-March 2009 marketing when deposits were first accepted. - - - Updated - - - hi Doug, no it's not :) I'm into marketing innovation. I'm looking for real cases of innovative techniques (like selling a car that doesn't exist yet :) - - - Updated - - -...

Hi, I'm trying to find any marketing communication material of Tesla before the official launch. In particular how the first paying customers were recruited. I understand that these were recruited well BEFORE the vehicle was ready. I'm looking for whatever material, photos, videos, text...