2016 US luxury car sales comparison

[barcsikb]

I have created a spreadsheet about US car sales result in 2016. as I remember this table was originally showed in Tesla 2015 Q4 result.
http://evobsession.com/wp-content/uploads/2016/01/US-Luxury-Car-Sales-Tesla.png
Now I extended it with the numbers of 2016. The numbers are from carsalesbase.com.
I think what we can see here is pretty good. BMW 7 latest generation just came out in 2016 - that can be the reason for the strong
result.

 

[doubleohwhat]

I feel like the Model S is more of a BMW 5 series competitor than a 7 series competitor.

 

[JHWJR]

I think a lot of Tesla shoppers aren't looking specifically for the S. They are looking for fast and electric. And fun. And beg screen. And something different. I think the S lost a lot of those shoppers to the X. Which is fine. And the S was still "up." I think the X and X will lose a serious chunk of shoppers to the 3, and yet sales of ALL of them will be up by year's end.

Nice table.

 

[JHWJR]

I feel like the Model S is more of a BMW 5 series competitor than a 7 series competitor.

Well, in some ways perhaps. But the price puts the 5 Series a whole lot closer to "mainstream" than the S or the X. Perhaps the 3 will be more of a comparison, when it sells 100,000 and more a year soon.

But none of the Tesla's yet have the high end finish that any BMW has. In that regard, they are completely different audiences. Or, at least, they are aimed at different tastes. But the 5 Series is starting to struggle too.

BMW
5-series
2012 56.798
2013 56.863
2014 52.704
2015 44.162
2016 32.408

 

[dmode]

Well, in some ways perhaps. But the price puts the 5 Series a whole lot closer to "mainstream" than the S or the X. Perhaps the 3 will be more of a comparison, when it sells 100,000 and more a year soon.

But none of the Tesla's yet have the high end finish that any BMW has. In that regard, they are completely different audiences. Or, at least, they are aimed at different tastes. But the 5 Series is starting to struggle too.

BMW
5-series
2012 56.798
2013 56.863
2014 52.704
2015 44.162
2016 32.408

Not surprised. I have owned many BMWs in the past and find 5 series to be extremely boring, both from looks and performance perspective. Looks like the designers mailed it in.

 

[phaduman]

are these the Q4 (one quarter) numbers? It can't be that Tesla MS only sold 29K cars in the US, in entire 2016. Right?

 

[azred]

are these the Q4 (one quarter) numbers? It can't be that Tesla MS only sold 29K cars in the US, in entire 2016. Right?

Sounds right to me. Worldwide X and S sales combined were less than 100,000.

 

[calisnow]

I have created a spreadsheet about US car sales result in 2016. as I remember this table was originally showed in Tesla 2015 Q4 result.
http://evobsession.com/wp-content/uploads/2016/01/US-Luxury-Car-Sales-Tesla.png
Now I extended it with the numbers of 2016. The numbers are from carsalesbase.com.
I think what we can see here is pretty good. BMW 7 latest generation just came out in 2016 - that can be the reason for the strong
result.View attachment 219511

Very nice - thank you. I notice two big competitors - 5 series BMW and E class MBZ are missing - do you have the info for them?

 

[calisnow]

Sorry I'm an idiot - somebody posted the 5 series data. WOW. That's a dramatic loss. Still - do we have the E class numbers somewhere?

 

[NeverFollow]

are these the Q4 (one quarter) numbers? It can't be that Tesla MS only sold 29K cars in the US, in entire 2016. Right?

Here are some more details information: Monthly Plug-In Sales Scorecard
On the 2016-US table (only plug-in, no ICE), you can find:
- Tesla S: 28,896
- Tesla X: 18,223

Note: The number from carsalesbase.com was (see table in the first posting):
- Tesla S: 29,421

 

[barcsikb]

Sorry, i just can not esit my post (wtf) maybe because i am new member, but yes this was mentioned in the year end result not in Q4. So those numbers about full year, not about 1 quarter.

 

[Spidy]

Sorry I'm an idiot - somebody posted the 5 series data. WOW. That's a dramatic loss.

New 5-Series just launched, so no surprise not many people were interested in buying one in 2016.

 

[gavine]

New 5-Series just launched, so no surprise not many people were interested in buying one in 2016.

Looks exactly the same to me. BMW's have looked the same (to me at least) for the past 15 years. The new models look more like mid-cycle refreshes than all-new cars.