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2016 US luxury car sales comparison

Discussion in 'Model S' started by barcsikb, Mar 23, 2017.

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  1. barcsikb

    barcsikb New Member

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    I have created a spreadsheet about US car sales result in 2016. as I remember this table was originally showed in Tesla 2015 Q4 result.
    http://evobsession.com/wp-content/uploads/2016/01/US-Luxury-Car-Sales-Tesla.png
    Now I extended it with the numbers of 2016. The numbers are from carsalesbase.com.
    I think what we can see here is pretty good. BMW 7 latest generation just came out in 2016 - that can be the reason for the strong
    result. ussales2016.png
     
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  2. doubleohwhat

    doubleohwhat Supporting Member

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    I feel like the Model S is more of a BMW 5 series competitor than a 7 series competitor.
     
  3. JHWJR

    JHWJR Member

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    I think a lot of Tesla shoppers aren't looking specifically for the S. They are looking for fast and electric. And fun. And beg screen. And something different. I think the S lost a lot of those shoppers to the X. Which is fine. And the S was still "up." I think the X and X will lose a serious chunk of shoppers to the 3, and yet sales of ALL of them will be up by year's end.

    Nice table.
     
  4. JHWJR

    JHWJR Member

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    Well, in some ways perhaps. But the price puts the 5 Series a whole lot closer to "mainstream" than the S or the X. Perhaps the 3 will be more of a comparison, when it sells 100,000 and more a year soon.

    But none of the Tesla's yet have the high end finish that any BMW has. In that regard, they are completely different audiences. Or, at least, they are aimed at different tastes. But the 5 Series is starting to struggle too.

    BMW
    5-series

    2012 56.798
    2013 56.863
    2014 52.704
    2015 44.162
    2016 32.408
     
  5. dmode

    dmode Member

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    Not surprised. I have owned many BMWs in the past and find 5 series to be extremely boring, both from looks and performance perspective. Looks like the designers mailed it in.
     
  6. phaduman

    phaduman Member

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    are these the Q4 (one quarter) numbers? It can't be that Tesla MS only sold 29K cars in the US, in entire 2016. Right?
     
  7. azred

    azred Member

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    Sounds right to me. Worldwide X and S sales combined were less than 100,000.
     
  8. calisnow

    calisnow Active Member

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    Very nice - thank you. I notice two big competitors - 5 series BMW and E class MBZ are missing - do you have the info for them?
     
  9. calisnow

    calisnow Active Member

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    Sorry I'm an idiot - somebody posted the 5 series data. WOW. That's a dramatic loss. Still - do we have the E class numbers somewhere?
     
  10. NeverFollow

    NeverFollow Member

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    Here are some more details information: Monthly Plug-In Sales Scorecard
    On the 2016-US table (only plug-in, no ICE), you can find:
    - Tesla S: 28,896
    - Tesla X: 18,223

    Note: The number from carsalesbase.com was (see table in the first posting):
    - Tesla S: 29,421
     
  11. barcsikb

    barcsikb New Member

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    Sorry, i just can not esit my post (wtf) maybe because i am new member, but yes this was mentioned in the year end result not in Q4. So those numbers about full year, not about 1 quarter.
     
  12. Spidy

    Spidy Active Member

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    New 5-Series just launched, so no surprise not many people were interested in buying one in 2016.
     
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  13. gavine

    gavine Petrol Head turned EV Enthusiast

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    Looks exactly the same to me. BMW's have looked the same (to me at least) for the past 15 years. The new models look more like mid-cycle refreshes than all-new cars.
     

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