RobStark
Well-Known Member
Well, that's because they're overcharging for white.White is still the most popular car color. It's chintzy to make people pay extra for it.
Tesla doesn't offer solid white. But they should. The color options are really limited.
Tesla charging $1k for Model 3 or $1.5k for Gen II in 3 Coat Pearl White is inline with competitors.
But it will cause some people who don't care about car color to take black and save $1000 or $1500.
That is brilliant insightful analysis.