Thought it might be fun to predict what changes Tesla will introduce next year to keep the Model 3 fire going as they continue to work their way through the pre-order backlog and deal with the diminishing tax credit.
My thought is that they will try to sweeten the deal on PUP as their #1 priority to protect margins and get take rate on PUP (and EAP) as high as possible.
Here's what I can come up with;
My thought is that they will try to sweeten the deal on PUP as their #1 priority to protect margins and get take rate on PUP (and EAP) as high as possible.
Here's what I can come up with;
- Black/white interior choice both at same cost with PUP.
- PUP to include at least one additional feature that it doesn't have currently (key fobs?).
- At least one additional color choice for PUP vehicles.
- At least one new exterior color choice (possibly exclusive to Performance version).
- Performance/DM version continued enhancements.
- Performance version might get more exterior differentiation but doubtful.
- Ludicrous mode for P models produced after certain date takes 0-60 down to 2.9 seconds at a cost of $10,000.
- At least one new wheel design to differentiate the 2019 "model year".
- Mid-year cars ship equipped with Tesla EAP/SD silicon. Certain features only work with newer silicon.
- Introduction of SR battery (new lighter design) will bleed over to a lighter longer range battery for LR models to further differentiate Tesla from competitors arriving late next year (BMW, VW).