I have the issue on my 2018 Model 3 Performance. I hardly was using the brakes with the heavy regen. I don't think hard use will correct this as mine looked the same or worse after a really hard track day. The rust on the rotor cuts grooves in the pads. These become the low area on the pad, so when you stop hard the "higher" areas are applied to the rotor. In my case it was just getting worse. In fact I think you loose stopping power as the pads are using less surface area against the rotor.
Decided to take matters in my own hands. I could feel it was just rust the at a higher level on the rotor. I considered have them turned but removing material from the rotor is never a good idea unless you absolutely need to do it. Since it is just rust higher areas on the rotors, I sanded them smooth with an orbital sander. Yes, a simple orbital sander with 60 grit sand paper. Also sanded the pads flat so they would not re-groove the rotors. Lots of material on the pads to do this since they are hardly used and new ones are expensive! See my pictures below. I did both fronts. I will see how this holds up and then tackle the rears.
I now have set the regen to "Low"in the car to hopefully avoid in the future.
The rotors require a special E18 socket to remove the bolt. (Last Picture.) They are available on Amazon.
If anyone wants help with this just let me know or PM me. I would not do it if you do not have experience doing your own brakes.
Starting Point.
View attachment 676301
"High" rust areas on rotor.
View attachment 676302
Grooved Pad
View attachment 676305
Cleaned up Rotor
View attachment 676309
Cleaned Up Pads
View attachment 676304
Finished Product.
View attachment 676306
Sander
View attachment 676303
E18 Bolt
View attachment 676307