I'm not suggesting people naively pay whatever a retailer asks but rather that it's not worth obsessing over price so much that it unnecessarily takes away from the enjoyment of shopping or owning the item. It is also true that many people enjoy the price shopping and negotiating/haggling process. I put myself more in this category but still appreciate that a great price today may not be such a great price tomorrow, next week or next month. Prices will fluctuate and there’s not much you can do about it.Haha. Sure. When you have the flexibility to just pay whatever asking/retail price for everything, things are more enjoyable. Same could be said for any large purchase, not just cars.