why would anyone pay anything for an extra 15 miles of range?
I think 90D will have 286 EPA. That's 16 mi difference.
For some people upgrading a product they own is more fun than buying a new product. The specific car they own might be more valuable to them for sentimental or practical reasons like money or time spent on customizations.
Also Supercharging is faster with the 90 kWh packs than 85. This has to do with percentages. For example 190 rated miles in 85D is 190/270=70.37% but in 90D it is 190/286=66.43%. This small difference becomes very important at higher charge levels because of the tapering curve. The power is reduced near the end as the battery gets fuller. That means to acquire the same charged miles the 90D doesn't need to supercharge to the same high percentages. Here is some data:
Supercharging to 180 miles is 3 min faster in 90 kWh packs vs 85 kWh
Supercharging to 210 miles is 4 min faster in 90 kWh packs vs 85 kWh
Supercharging to 240 miles is 7 min faster in 90 kWh packs vs 85 kWh
Supercharging to 270 miles is 34 min faster in 90 kWh packs vs 85 kWh
Why does this matter? Most times people don't supercharge to 240-270 mi anyway because it takes long time and they don't need it because they visit all superchargers on the route. Exactly. If it didn't take long time, this would be a good option. Let's say you can charge at your destination and you are two superchargers away from there. You could supercharge to 270 miles in 1h 9min instead 1h 43min and skip the last supercharger.
More range allows (1) driving faster when the range is near limits or (2) skipping a supercharger. For example when going from Gilroy to Tejon Ranch if you skip Harris Ranch the distance is 227 miles. That is hard to do in an 85D, at least at reasonable speeds. Most people would not skip Harris Ranch because 227 miles is like 100% of the range and you have no buffer left. But if the weather is good and you don't drive too fast, this could be possible in 90D. This is just a random example I picked after looking at supercharge.info to demonstrate the advantage. Don't try this just because I said it might be possible.