I would think we are overdue for an amateur Tesla Commercial competition. There have been a few excellent commercials already. Tesla gets the free marketing, and the top 20 (60 second) commercials show up on YouTube. Fans get to vote on which one they think is the best (millions of page views!). No doubt the news media will be showing segments for free, and driving more watchers to YouTube to see the commercials. More consumer awareness, less tolerance for dealer association protectionism, etc. Oh, I forgot to mention, in my proposal, the winner should get a free Model S lease for one year. Cause they deserve it!