I'm a big fan of Tesla Motors and I pick up my Model S - P85+ on May 28, 2014. I expect to be very happy with it, and I plan to do as much as I possibly can to help Tesla sell more. However to achieve Tesla's stated goal of making a mass market electric car at prices that everyone can afford, the approach of the Model S. and everything I have heard about the Model E is not the best approach. The Model S is simply too heavy to ever be a cheap as the mass market needs it to be. It's a big heavy car and it will always have a certain cost per pound. Now I don't know exactly what is planned for the Model E, but I do know that it will be extremely difficult to simply build a scaled down Model S, at a price that everyone can afford. This will be true even if volume goes up a lot. Here's a video by Oliver Kuttner. He's the leader of the team that won the 5 Million Dollar X Prize for a car that got over 100 MPG. I belive Kuttner's approach to be much better than anything I have heard about the Model E. Kuttner's car can be made very safe using techniques derived from race cars, and it can be much cheaper than anything currently on the road. By the way Kuttner is a big fan of electric cars even though his X Prize Winning Edison 2 was gasoline powered. It's 30 minutes long and very good.