TMC is an independent, primarily volunteer organization that relies on ad revenue to cover its operating costs. Please consider whitelisting TMC on your ad blocker and becoming a Supporting Member. For more info: Support TMC
Start a Discussionhttps://teslamotorsclub.com/tmc/tags/

Advertising and Marketing

Discussion in 'Model 3' started by AZGirl, Apr 19, 2017.

Tags:
  1. AZGirl

    AZGirl Member

    Joined:
    Jul 9, 2016
    Messages:
    41
    Location:
    Phoenix
    Just a couple years ago, very few of my family and friends were interested in electric vehicles and had either not heard of Tesla or were unfamiliar with the company. It is amazing in just a couple years how many more people know about Tesla, research the products and are interested in the "more affordable" Model 3.
    The fact that this is occurring without major investment by Tesla in traditional advertising and marketing is amazing. No glossy magazine spreads, no big billboards, no TV or radio commercials, no mailers, etc. Much of their "advertising" is free and comes from good word of mouth, articles and stories in the media and Elon's tweets. Kudos!
     
    • Like x 3
  2. igotzzoom

    igotzzoom Supporting Member

    Joined:
    May 26, 2013
    Messages:
    1,084
    Location:
    Laguna Hills, CA
    I see that continuing to be the case, for the most part. I could see Tesla doing some advertising on social networks and online, but doubt you'll see TV ads anytime soon. As it is, demand outstrips supply, and that will probably be the case for the next 18-24 months. By then, the Model 3 will be common enough on the streets, that word-of-mouth and real-world exposure will keep the interest going.
     

Share This Page