Just a couple years ago, very few of my family and friends were interested in electric vehicles and had either not heard of Tesla or were unfamiliar with the company. It is amazing in just a couple years how many more people know about Tesla, research the products and are interested in the "more affordable" Model 3. The fact that this is occurring without major investment by Tesla in traditional advertising and marketing is amazing. No glossy magazine spreads, no big billboards, no TV or radio commercials, no mailers, etc. Much of their "advertising" is free and comes from good word of mouth, articles and stories in the media and Elon's tweets. Kudos!