Some may remember back 6 years, VW launched three adverts called "Un-pimp my ride ... " http://www.youtube.com/watch?v=cv157ZIInUk http://www.youtube.com/watch?v=xCIF6JF1O5U and http://www.youtube.com/watch?v=0I0WfnhVs2s When Tesla starts advertising ... I think they should go with an "un-gas your ride"?