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Analysis: Electric car hype hiding a quiet revolution

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Doug_G

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Apr 2, 2010
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Analysis: Electric car hype hiding a quiet revolution

Electric cars and hybrids may be capturing headlines and the imagination of green-leaning consumers around the world as one automaker after another announces plans to push into the brave new world of fossil fuel-free mobility.

But away from the spotlight, carmakers have been quietly delivering significant cuts in CO2 emissions with some re-engineering of internal combustion engines, technology advances, weight reduction and aerodynamic improvements.

Tesla Motors made a splash in 2004 with its battery-powered Roadster while Mitsubishi's i MiEV and Nissan's Leaf followed. Nissan with its French partner Renault has sold 8,500 Leaf cars since it was launched in December 2010.

Plug-in hybrids, such as the Chevrolet Volt -- also known as the Opel Ampera -- entered markets in late 2010. Ford will introduce its C-MAX Energi plug-in hybrid in 2013. Toyota has said it will begin selling a Prius-based plug-in hybrid in 2012. Daimler and BMW have been field testing electric cars.

But battery-powered vehicles will likely remain only a small niche as long as batteries make the car prices prohibitively expensive. Why would anyone in their right mind pay more for a car that might run out of power in the middle of nowhere?

"The limitations of the electric cars right now are all well known," said Houchois. "They will not be replacing combustion engines anytime soon. A lot of people aren't going to replace their cars with electric cars. The industry is reluctant too. Every electric car you sell is a combustion car you don't sell."

Sigh.