http://www.teslamotors.com/blog/announcing-tesla-model-w PALO ALTO, Calif., April 1, 2015 – Tesla today announced a whole new product line called the Model W. As many in the media predicted, it's a watch. That's what the "W" stands for. This incredible new device from Tesla doesn't just tell the time, it also tells the date. What's more, it is infinitely adjustable, able to tell the time no matter where you are on Earth. Japan, Timbuktu, California, anywhere! This will change your life. Reality as you know it will never be the same. Warning, current version requires wrist strength of an Orangutan. Studies have shown the Model W will dramatically improve your health. If you work out. And it's available in platinum! No longer will you need to rudely examine your phone to read text messages. Now you can politely stare at the tiny screen on your wrist without anyone noticing. This is in no way a competitive response to what some other company is doing.