I am definitely a Tesla fan and just am very impressed not only on how amazing the cars they make but also the various business decisions that they have followed. I was just thinking of even the act of allowing Tesla employees to have first dibs in reservation actually has a lot of beneficial moves for the company. Apart from the obvious reason of paying tribute/rewarding the employees that likely up until this point could not afford to purchase the cars they make, the real advantage I see for Tesla would be quality control. You can bet that when employees are working on their, or their coworker's vehicle, they are going to be hypervigilant, looking for any possible flaws, defects and other issues that might crop up as a first run production of a new vehicle. Also any potential early flaws would essentially be kept in house before such mistakes could be broadcast by the media looking for any story they can on Tesla. I am sure the employees receive a discount on these cars compared to normal customer base, so rather than take the more profitable route of getting regular customers right from the beginning, they chose the less profitable way. But in the long run I do think this will pay off (higher employee satisfaction that the company is looking out for them, etc).