Hmm, how do you mean? Historically, the biggest selling EVs in Europe have been small cars, such as Renault Zoe, VW eGolf, and now Model 3. This synchs with overall Europe sales preference for small cars in every category. SUVs are rare. Sure, Taycan suits the wealthy autobahn driver, but that is small % of European consumers, and truly not meaningful in overall sales numbers.I tend to think of the E-Tron, and the Taycan as solid alternatives to a Tesla.
But, they were really designed with a European in mind.
I see them as mostly beneficial to those that live in Europe, and I think that's where you'll get the best sales numbers.
Both of them are fairly overpriced in the US compared to a Tesla. Plus the Electrify America network still has a ways to go in both the rollout, and in people realizing they even exist.
ETron IMO not designed for Europe at all. Doesn't suit the "inexpensive, small car" buyer. Doesn't suit the sports car buyer. Doesn't suit the autobahn cruiser buyer, as range with the hammer down on autobahn would be embarrassing!