TMC is an independent, primarily volunteer organization that relies on ad revenue to cover its operating costs. Please consider whitelisting TMC on your ad blocker or making a Paypal contribution here: paypal.me/SupportTMC

Anybody else get an invite to participate in a survey from a company called iceology?

Discussion in 'Mid-Atlantic' started by Only Trons, Oct 23, 2015.

  1. Only Trons

    Only Trons Member

    Joined:
    Jun 22, 2013
    Messages:
    261
    Location:
    Northern Virginia
    Received a post card in the mail yesterday with a photo of a white Tesla and the title "Luxury Electric Vehicle Research Opportunity." On the back of the card is an invitation for a survey and focus group in Reston, Virginia. The instructions state that a "small number of electric vehicle owners like yourself" are being invited to participate in a focus group on ownership experience. The focus groups are to be conducted in the morning and evening next week at a hotel in Reston.


    Anybody else receive such an invitation?

    Interestingly, what caught my eye initially was the group who is sponsoring the research: a company called Iceology. I immediately had little warning bells going off in my head: ICE - ology??????? A company focused on ICE cars maybe? But their web site (Iceology | Home) appears to indicate a company that does a lot of human behavior research and some examples they cite seem valid.

    I haven't filled out the questionnaire yet. If I am reading the "invitation" correctly, a subset of those responding will be invited to participate, and $400 will be paid to the participant.
     
  2. mspohr

    mspohr Active Member

    Joined:
    Jul 27, 2014
    Messages:
    1,797
    Location:
    California
    Sounds like standard market research. Some big company (which prefers to remain nameless) hires consultants to research a market. Focus group is standard. Big companies love this stuff since they can place the blame elsewhere if it doesn't work out.
     
  3. JohnQ

    JohnQ Active Member

    Joined:
    Jan 1, 2012
    Messages:
    1,585
    Location:
    Redding, CT
    I did one here in NY last year with a different firm representing a major automaker. I presume they're paying you for your time? That's usually the way it works.
     
  4. Max*

    Max* Autopilot != Autonomous

    Joined:
    Apr 8, 2015
    Messages:
    4,872
    Location:
    NoVa
    I got one, I gave them my info. The "questionnaire" is do you still have your Tesla? If yes, give us your name, email and phone number. That's it. It said someone will call if I'm selected to participate in the study.

    - - - Updated - - -

    The post card was very vague, it said $400 for I believe 1 evening of your time.
     
  5. Half Dollar Bill

    Half Dollar Bill Traveller, teacher, poet, accountant

    Joined:
    Oct 19, 2013
    Messages:
    552
    Location:
    Northern Virginia
    Received one as well. Seeing if I get a call. Nothing bad to say if I get chosen and the money would be nice compared to the last survey I filled out.
     
  6. Max*

    Max* Autopilot != Autonomous

    Joined:
    Apr 8, 2015
    Messages:
    4,872
    Location:
    NoVa
    Anyone get a call? Or was this just a phishing expedition?
     
  7. Only Trons

    Only Trons Member

    Joined:
    Jun 22, 2013
    Messages:
    261
    Location:
    Northern Virginia
    Shortly after I started this thread I logged in on TM.com and found a thread there on this same topic (in the Wash DC section). A few (1 or 2??) said they had received a call.

    I went ahead and submitted my name; will wait to see if I get a call.
     
  8. Half Dollar Bill

    Half Dollar Bill Traveller, teacher, poet, accountant

    Joined:
    Oct 19, 2013
    Messages:
    552
    Location:
    Northern Virginia
    Email indicated I wasn't picked due to "overwhelming interest". And I was so looking forward to the "refreshment" component of the invite :)
     
  9. CatB

    CatB Member

    Joined:
    Mar 2, 2013
    Messages:
    662
    Well, heck, we can certainly alleviate that - convene a TMC happy hour somewhere! :)
    If only we knew a TMC member who had a proprietor-like interest in a brewery... :rolleyes:
     

Share This Page