Received a post card in the mail yesterday with a photo of a white Tesla and the title "Luxury Electric Vehicle Research Opportunity." On the back of the card is an invitation for a survey and focus group in Reston, Virginia. The instructions state that a "small number of electric vehicle owners like yourself" are being invited to participate in a focus group on ownership experience. The focus groups are to be conducted in the morning and evening next week at a hotel in Reston. Anybody else receive such an invitation? Interestingly, what caught my eye initially was the group who is sponsoring the research: a company called Iceology. I immediately had little warning bells going off in my head: ICE - ology??????? A company focused on ICE cars maybe? But their web site (Iceology | Home) appears to indicate a company that does a lot of human behavior research and some examples they cite seem valid. I haven't filled out the questionnaire yet. If I am reading the "invitation" correctly, a subset of those responding will be invited to participate, and $400 will be paid to the participant.