I think its just frame of reference and taste. Like glossy or flat paint... Matte is actually the "in" finish right now as far as I can tell. As far as matte being on a $100k car, well I've seen it on million dollar racing cars, Porsches, etc. If it makes you feel better, I don't think its any cheaper to produce than glossy cf. It also matches the matte cf interior trim. Having said that, on a glossy black car I can see how you may not like the contrast of finish. But, there are plenty of people doing cf matte wraps with a lot of the trim on the exterior of the black cars as well.
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