R1T "they're too expensive"
According to the information provided to Tom, the Rivian R1T sees a ~17% price increase, effective immediately. The base price, which was previously at $67,500, now comes in around $78,975, at least temporarily. Moreover, the cost of some options, upgrades, and accessories increased as well.
but then so is Ford, with the larger battery pack....According to Ford's configurator, that 70-mile range cushion will cost F-150 Lighting XLT buyers a pretty penny. Starting at $54,669 with the standard battery, opting for the Extended Range Battery adds $19,500—roughly the cost of an entire Ford Maverick—to the F-150 Lightning XLT's base price.Jan 4, 2022