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Apple developing their own car?

Discussion in 'Electric Vehicles' started by Dutchie, Feb 13, 2015.

  1. 1208

    1208 Active Member

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    We will know its true if we start hearing rumours about Microsoft making an EV. Microsoft wont want to be left out, if both Google and Apple are in the car sector.
     
  2. RobStark

    RobStark Well-Known Member

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    How about the global iDCFC Network?

    Or will they sign onto one of the lame 50 kWh networks?

    - - - Updated - - -


    Pointing out someone "could" sell without a snowball chance in hell of actually doing it is rather meaningless.

    Model 3 "could" sell 1M units in 2017.
     
  3. TSLAROX

    TSLAROX Member

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    I first reported this rumor on 1/1/15: Rumor: Apple buying Tesla - Page 9

    Although the information was hearsay that came via a former Tesla engineer who heard it from a current engineer, it was clear that Tesla was taking this very seriously. My understanding is that significant raises were given to keep employees from jumping ship (nowhere near what Apple was offering). My source also offered a bit of snark: the employees that did leave for Apple were not Tesla's best talent. :wink:

    If you look at my past posts, you'll see that my source has proven to be credible: Confirmation of AWD Supercar long before the D reveal; also that we would see the AWD Supercar before the X. My source was wrong, however, about the fact that there would be no regular AWD S (now known as 85D). And I'm still waiting to see that truck my source mentioned...

    Back on topic: My sense is that Apple is only interested in producing a high-end, Apple-branded car that integrates iOS, not something they will be building from the bottom up.
     
  4. ecarfan

    ecarfan Well-Known Member

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    Elon has no interest in selling Tesla now or years into the future.
     
  5. DNAinaGoodWay

    DNAinaGoodWay Member

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    If Apple does market a BEV, and/or any other new entrant, following Tesla's marketing lead, it will help to hasten the end of the dealership era, and I'm all for that. Plus, they already have their Apple Stores.
     
  6. aznt1217

    aznt1217 Active Member

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    Not entirely true. It would have to be a buyer that is really serious about EV adoption. I think Tim Cook shutting down that lobby group in a shareholder meeting on climate change at least raised an eyebrow.
     
  7. Smoch

    Smoch New Member

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    Apple do the best as always
     
  8. vinnie97

    vinnie97 #WalkAway

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    ^Spoken like a tried and true Apple fiend.
     
  9. Room_A113

    Room_A113 Member

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    IMNSHO, there's no way Apple is building a car from the ground up.


    Here's my guess: Apple is working with Tesla on the infotainment/autopilot systems, and Tesla will sign a multi-year (at least two year) exclusive licensing deal with Apple. Apple stores will start showing the Tesla interface, and you'll hear Apple employees at the genius bar say, "Hey, if you want to try out the system in actual car, we have some cars outside." Once in the Tesla, they'll say, "You really can't try autopilot on a stationary car, so we'll take it out on the road. Remember, this isn't a test drive. You're just evaluating the Apple software."


    This sounds kind of like a 'secret weapon' to increase demand, doesn't it? Tesla will be free to show their cars in all 50 states in hundreds of more locations.
     
  10. ecarfan

    ecarfan Well-Known Member

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    #50 ecarfan, Feb 15, 2015
    Last edited: Feb 15, 2015
    There are good reasons to believe that Tesla has licensed software from MobilEye in Israel to use as the basis for their Auto Pilot software. Tesla doesn't need Apple for that reason and Apple has zero experience in that kind of software, whereas MobilEye has 15 years of development and working products and established relationships with many vehicle manufacturers. See Tesla watchers eye Mobileyes $500 million IPO

    Quote: "Tesla watchers, including Model S owners, are paying close attention to Mobileye on discussion forums and investor threads. The company’s prospectus lists Audi, BMW, GM, Mitsubishi, Tesla, Volvo and several other automakers as partners, and the Israeli press has reported that Mobileye and Tesla have teamed up on driverless cars.

    “We can simply confirm that we have a business relationship with them,” said Simon Sproule, Tesla’s VP of Communications, in response to an email asking how to best characterize the relationship. “Nothing further to add.”"
     
  11. aaeverett

    aaeverett Member

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    +1. I think you are spot on!
     
  12. caddieo

    caddieo Member

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    Anybody consider the possibility of a merger?
     
  13. jerry33

    jerry33 S85 - VIN:P05130 - 3/2/13

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    Ewww! Apple is now another bean-counter controlled company--you really want Tesla to go down that path?
     
  14. ecarfan

    ecarfan Well-Known Member

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    Tesla's market cap is currently $25.57 billion. Apple's is $740.20 billion, 29 times as much as Tesla. It would not be a "merger", it would be a "takeover" of Tesla by Apple. See What is the difference between a merger and a takeover?

    I believe it likely that Elon will not sell Tesla until it is about as valuable as Apple currently is. He believes that will take ten years. Such a sale would give him the resources he needs to colonize Mars through SpaceX. Of course he also wants SpaceX to be extremely profitable so he can fund that colonization just through that company, and that may well happen. But it may not be enough.

    I am of course, just wildly speculating. But the next ten years are going to be fascinating to watch...
     
  15. Room_A113

    Room_A113 Member

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    The more I think about it, to make this a 'secret weapon' all Apple and Tesla would need to agree on is that Teslas would be the only vehicles that Apple would show at Apple stores. Not that Apple would not be free to develop CarPlay for more manufacturers. But the best showcase for CarPlay would obviously be the most high-tech car with the best screens and integration.

    It would be funny if this happens, and Apple store employees have to insist that it's a software evaluation. Can you imagine how much you would be paying attention to the software after pressing the accelerator in insane mode? :scared:
     
  16. jerry33

    jerry33 S85 - VIN:P05130 - 3/2/13

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    In addition, every time there is a merger (between two relatively large companies, not a buyout of a very small company) jobs are lost and the economy shrinks by a small amount. After hundreds of mergers the hit to the economy is no longer small. I like the way Ben & Jerry put it: "No matter how many billions you have, you can only eat so much ice cream".
     
  17. Lump

    Lump Active Member

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  18. DuncanWatson

    DuncanWatson Member

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    Emphasis mine.

    I think ecarfan is spot on. Tim Cook doesn't have the desire, or enough control to push Apple into building a successful car. Tim would be ousted before he could make it happen even if he had the pure drive that Elon does. And he doesn't have the drive in any case.

    Apple may be toying with the idea and seeing how the rumor plays out. But this is likely all about CarPlay.
     
  19. adiggs

    adiggs Active Member

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    In the article, the author hypothesizes that 3x Tesla market cap would get a deal done, given necessary assurances that Apple would use it's resources to speed the revolution rather than muck it up.

    My question to fellow shareholders. Given a $200 share price today, would you vote Aye to a $600 share price offer by Apple for your shares? My personal inclination right now is no, but I'm willing to allow that I could be persuaded. The challenge is being persuaded that the acquisition would enhance Tesla's progress towards affordable electric transportation, and I'm skeptical that an acquisition will help.
     
  20. Rockster

    Rockster Active Member

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    I just hope my Tesla never has to run MacOS 10.10 Yosemite.
     

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