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Apple developing their own car?

Discussion in 'Electric Vehicles' started by Dutchie, Feb 13, 2015.

  1. mspohr

    mspohr Well-Known Member

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    I made a big mistake to "upgrade" to that release...flaky WiFi (still and again), weird interface, slow, loss of functionality. I wish it were easy to get back to 10.9
     
  2. Lump

    Lump Active Member

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    In my case that would be a twenty bagger in 4 years, holding out for more would be foolish. lots of folks around here participated in the IPO so their cash out would be "insane".

    (not even considering the option trading that been very profitable so far).
     
  3. Skotty

    Skotty 2014 Model S P85

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    My thoughts.

    I'd be very surprised if Apple is really working on or interested in getting into the electric car business. It just seems too big a leap.

    There may be an apparent advantage to Apple partnering or buying Tesla in that Apple has the resources to potentially speed up the advancement of electric cars. However, Apple comes with way too much opinion baggage (good luck selling an Apple car to an Android fan), so I don't see this happening unless it's just some loose partnership.

    If Apple is really working on it's own car, I think they would be potentially smart enough -- unlike other car companies -- to consider buying into the supercharger network.

    And finally, I'd have to say this about an Apple car: it would probably have great iPod integration.
     
  4. igotzzoom

    igotzzoom Supporting Member

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  5. TEG

    TEG TMC Moderator

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  6. palmer_md

    palmer_md Member

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    and referring to a visit a year before the article.
     
  7. rolosrevenge

    rolosrevenge Dr. EVS

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  8. the dude

    the dude Member

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    I liked the VW nils would be an excellent city car
     
  9. EVNow

    EVNow Well-Known Member

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    A123 sues Apple for taking away battery engineers in violation of non-compete clause.

    Electric car battery maker sues Apple for stealing its employees | The Verge

     
  10. wallet.dat

    wallet.dat Member

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    More info coming in. Tesla might have a few years head-start, but I do not believe they'll stay in that position against a company like Apple for very long.

    Apple Wants to Start Producing Cars as Soon as 2020 - Bloomberg Business

     
  11. tonybelding

    tonybelding Active Member

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    IMHO, this doesn't make good financial sense for Apple -- and they have much better options if they want to buy a car company.

    How about, say. . . Mazda? There's a company that already has production facilities, engineering facilities and staff, distribution network, etc. They don't have any experience with electric powertrains, but so what? Apple can develop that technology themselves, just as Tesla did. I'm sure Apple has no problem getting and keeping electrical engineers.
     
  12. jerry33

    jerry33 S85 - VIN:P05130 - 3/2/13

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    Given the assumption that Apple only wants to sell only electric cars (and if they don't they're no better than GM or Ford) they would purchase Mazda, lay off 90%, start over, and have to deal with their dealers. That doesn't sound like a recipe for success.
     
  13. 30seconds

    30seconds Active Member

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    Dealers would be be a major issue. Maybe Apple would cut a deal with Chinese or Korean manufacturers to private label something. I assumed that was the point about talking to the Austrians. I think Mazda would only really work out of bankruptcy
     
  14. bluenation

    bluenation Member

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    mazda is really hitting out of the ball park with their excellent current gen line up

    id hate to see that destroyed by the taint of apple/jony ive

    fortunately, that's unrealistic hearsay/distopia, so it aint happenin


    whew! :)
     
  15. 1208

    1208 Active Member

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  16. Mitrovic

    Mitrovic Member

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    What needs to be considered when thinking about those rumors:

    - It is far easier to build an electric car then a combustion engine car!
    - If or when the price of the batteries drops, the profit margin for electric cars can be hugely better then with ICE cars
    - There are factories who are excellent in building a car, and as other companies are building Apple's iPhone's, other factories could build Apple's iCar.
     
  17. jerry33

    jerry33 S85 - VIN:P05130 - 3/2/13

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    That worked really well for Fisker.
     
  18. Mitrovic

    Mitrovic Member

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    Actually it was not the fault of Valmet. The quality problems of the Fisker had nothing to do with Valmet's work. Valmet produced cars like Saab's and the Porsche Boxter.

    And actually yes, there are several potential new companies talking to Valmet right now, and I think Apple might be one of them.....
     
  19. RobStark

    RobStark Well-Known Member

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    Valmet has a one shift capacity of 30k units per year.

    Magna Steyr has 200k unit capacity but half of that his spoken for by BMW.

    They also have contracts with MB and Porsche.


    There is not much capacity in the industrialized world for contract auto manufacture.

    So if Apple wants to mass produce an iCar they have to do it themselves, pay big premiums for a contract manufacture to expand capacity or manufacture in China.


    Good look charging Apple premiums on an iCar made in China/Taiwan.

    No one ever died because of a defective Smart phone.

    - - - Updated - - -

    Mazda has no competency in electrified vehicles and are trying to worm their way out of selling zero emission vehicles in CA.

    They are zoom zooming their way off a cliff circa 2025.
     

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