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Apple developing their own car?

Discussion in 'Electric Vehicles' started by Dutchie, Feb 13, 2015.

  1. RobStark

    RobStark Well-Known Member

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    No such stories. There is no public connection between the Foxconn car and the Apple car.

    Foxconn just happens to manufacture the iPhone.

    Whenever there is a story about Foxconn they mention Apple because Foxconn has no public brands the public can make a connection with.


    If Foxconn does go ahead with their own car it will be interesting to see what reaction Apple has to it.

    The same Taiwanese manufacture that makes $15k electric cars for the Chinese market will manufacture the iCar in China as well?
     
  2. Mitrovic

    Mitrovic Member

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    Rob you are right. The capacity is the problem. Personally I don't think that car factories are the problem - just revive some closed factories in England, Belgium, France or wherever and get tax dollar to revive it. But the capacity to build the batteries!
    And I do not think that if Apple would consider entering the car market they would consider to build numbers like Bentley or Rolls Royce, they would go out and attack the biggest! And they would need a huge amount of batteries! Where could they get them?
     
  3. Lump

    Lump Active Member

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    #83 Lump, Feb 24, 2015
    Last edited by a moderator: Mar 13, 2016
  4. gregincal

    gregincal Active Member

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    Well, let's see. Here's a quote on the gigafactory: "The total capital expenditures associated with the Gigafactory through 2020 are expected to be $4-5 billion, of which approximately $2 billion is expected to come from Tesla."

    Well, Apple has 158 billion dollars parked overseas that they aren't really sure what to do with. Basically if Apple really wants to do something, they have the money to do it. And hey, if you're looking for a way to use large amounts of capital, then the car business is about perfect (just like the old quote about the best way to get a small fortune).
     
  5. EVNow

    EVNow Well-Known Member

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    Five years is enough time to build whatever factories that are needed to manufacture cars, batteries etc.
     
  6. RobStark

    RobStark Well-Known Member

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    The company famous for outsourcing all light industry manufacturing is going to go hard core into heavy industry manufacturing?

    If they intend to have someone else build the factories they are going to have to sign long term contracts at a premium price to convince others to make the capital investment. Which would defeat the purpose of outsourcing to save money and maintain flexibility by playing one electronics contract manufacturer against another.

    If they are planing all these new factories they will have to tip there hand soon to have Job #1 in 2020.

    By negotiating with governments , suppliers,builders, mining companies and various partners.


    They can't just spring gigafactories and massive auto factories and all the parts and raw materials that will feed them out of a hat.
     
  7. jjkroll

    jjkroll Member

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    I think the end game will be all about software and services. Imagine automotive control software and infotainment from Apple. A service setup for over-the-air updates of car firmware. Integration with itunes and all other i-services. Apple can handle all the monthly service fees and contract with car companies. Not just for electric cars, but for all automobiles. This would play to all of Apple's strengths. They would also design a standard spec for the hardware, but someone else will build it.
     
  8. EVNow

    EVNow Well-Known Member

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    That is just speculation.
     
  9. RobStark

    RobStark Well-Known Member

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    It is just common sense.

    Unlike the electronics industry, in the automotive industry there is no overcapacity in the contract manufacture space.

    Why would X firm make massive capital expenditures to make tiny margins on short term contracts so Apple can make massive margins?

    Why would a legacy automaker manufacture for Apple on tiny margins so Apple can take their market share while making massive margins?
     
  10. ScepticMatt

    ScepticMatt Member

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    It doesn't make economic sense to mass-produce cars and ship them all around the world.
    So if Apple is serious about becoming a car company, they will have factories in all major markets.
    I guess they will focus on north america first, as it's the easiest to break in to.


    That has nothing to do with Apple.

    Foxconn is one of a few companies that can benefit from new Chinese government regulation allowing high-tech manufactures to apply for a "new energy vehicle" production license.
    Companies eye electric car sector as China changes business rules,|Policy|Business|WantChinaTimes.com
     
  11. wallet.dat

    wallet.dat Member

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    To heck with Apple. Tesla all the way! On the bright side though, competition will breed better cars, which means more options for consumers :)
     
  12. Dutchie

    Dutchie Active Member

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  13. Lump

    Lump Active Member

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    CARL ICAHN ISSUES OPEN LETTER TO TIM COOK
     
  14. Doug_G

    Doug_G Lead Moderator

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    There's an enormous unproved assumption in that statement: knowledge of small-scale Li-Ion batteries translates to expertise on huge battery packs such as are used in EVs. I don't see any liquid-cooled iPhones out there.
     
  15. djplong

    djplong Member

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    And can anyone point to the experience Apple has in building ANYTHING with so much as a single moving part? Their hard drives were bought from someone else...
     
  16. TEG

    TEG TMC Moderator

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    Well, nitpicking, but they have fans that spin in their computers. And buttons on keyboards and mice that move.
    (But perhaps those fans and buttons were all bought from someone else?)
     
  17. Panu

    Panu Member

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    My speculation: when iCar comes out people really start buying EVs, just because it is Apple. It will be a competitor for Model 3 but because everyone wants an EV at that point it will also boost Model 3 sales. Apple will buy half of Supercharging infra from Tesla and all Superchargers will have also "Apple" sign.
     
  18. SR22pilot

    SR22pilot Member

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    While others may manufacture what Apple sells, Apple is very different from other companies. Apple spells out the manufacturing process in detail and often buys the equipment that produces the products. Many of the manufacturing processes used to make Apple products were developed by Apple. Also, when you have almost $200B in liquid assets you can do a lot.
     
  19. dsm363

    dsm363 Roadster + Sig Model S

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    Most of their computers have no fans and the new mouse has no scroll wheel:)
     
  20. ecarfan

    ecarfan Well-Known Member

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    Agreed. Just because Apple doesn't own the factories where their current products are produced does not mean they don't have extensive manufacturing experience. Apple controls and specifies the manufacturing process for their products down to the nth degree.

    Apple has the cash to build a huge car factory from scratch if they want to. And if they do, I bet they won't build it in China, they'll build their first one in the US.

    I was a skeptic at first but I'm warming up to the idea of Apple creating an EV that could even outdo Tesla in five years. It's exciting to envision the possibilities!
     

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