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Apple developing their own car?

Discussion in 'Electric Vehicles' started by Dutchie, Feb 13, 2015.

  1. SwedishAdvocate

    SwedishAdvocate Active Member

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    #101 SwedishAdvocate, May 24, 2015
    Last edited: May 24, 2015
    I haven't read this whole thread, so someone may already have made this point.

    Anyways...

    While Jobs was alive Apple used to be about "Making a dent in the universe".

    Swooping in on Tesla's turf with electric cars, batteries/energy storage and maybe even solar panels would be one way to start making such a dent again.

    Maybe there are other ways as well, but right now I can't think of any.

    And like Musk has said repeatedly: Tesla will not be able to do this in time by themselves…
     
  2. Joel

    Joel Active Member

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    Apple Executive Adds to Chatter That Company Is Looking to Cars - Yahoo Finance

    Confronted by a shareholder Wednesday at a rare public forum over where Apple is looking to invest its cash, Jeff Williams, Apple’s senior vice president of operations, seemed to suggest the automotive industry.

    “The car is the ultimate mobile device, isn’t it?” Williams said during the Re/code conference in Rancho Palos Verdes, California. Pressed further by Re/code co-founder Walt Mossberg, Williams appeared to pull back a little, addressing the importance of Apple’s in-car information and entertainment system, CarPlay.
     
  3. gregincal

    gregincal Active Member

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    The one thing that sticks out in my mind during this discussion is the over 150 billion dollars Apple has parked overseas that they can't bring back to the US. Opening a car factory in Europe sure would be a good way to leverage that money.
     
  4. Joel

    Joel Active Member

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    I agree. After last quarter, Apple now holds $193.5 Billion in Cash and Marketable Securities. At the end of this quarter, Apple's cash position may be one quarter of a trillion dollars. Their cash position, Apple's executives hinting at an automobile, and Elon's comments ("I hope Apple enters into the auto market, etc.") lead me to believe they are strongly considering entering into the auto arena. I believe Tesla will be involved in some way.
     
  5. Matias

    Matias Active Member

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  6. Cosmacelf

    Cosmacelf Well-Known Member

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    Re-conceiving what a car looks like and how it functions without a driver is right up Apple's alley. Their core competency isn't computers, phones or tablets, it is design. By 2020, which is the target date I hear about a possible Apple car, companies like Mobileye will have autonomous driving to license, and companies like Tesla will have inexpensive batteries and electric drive trains to sell. And Apple has five years to design a car that looks great and functions great without the need for a driver. Seems like a slam dunk to me.
     
  7. tftf

    tftf Member

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    Technically Apple doesn't build anything today. They have Foxconn and other contract companies for that.

    Foxconn announced they will start building EVs back in 2014 (currently not for Apple, for other customers).

    There are also other contract options like Magna (where Apple execs also paid a visit according to sources).

    Apple has all the cash in the world to choose the best supply options should they decide to go ahead.
     
  8. tinm

    tinm 2013 S85 Owner

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  9. voyager

    voyager Member

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    Shouldn't that be "opening a car factory in the U.S."? No being able to bring back has probably a lot to do with not wanting to bring back for fiscal reasons. Ireland and the Netherlands are famous for the tax shelter constructions they offer.
     
  10. Robert.

    Robert. Member

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    On Bloomberg news Betty Liu once asked Elon what he thinks about Apple going into the car business and Elon said that's a great idea and he would encourage them to do so. What a classy response.
     
  11. mknox

    mknox Well-Known Member

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    ...and part of his master plan to kick start the adoption of electrified transportation.
     
  12. Kandiru

    Kandiru Member

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  13. anticitizen13.7

    anticitizen13.7 Not posting at TMC after 9/17/2018

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    This is baseless speculation on my part, but Apple's event this year (9 Sept. 2015) is in an unusually large venue: http://www.macrumors.com/2015/09/04/apple-decorating-bill-graham-civic-auditorium/

    Before Apple was confirmed to have reserved the venue for its product launch event, some here speculated that it might have been being prepped for a Model X reveal: http://www.macrumors.com/2015/09/04/apple-decorating-bill-graham-civic-auditorium/

    It's expected that Apple will launch iPhone 6S series, a new iPad, and a new Apple TV on Wednesday, but this doesn't seem to warrant the bigger than usual event. Could Apple be revealing plans for a car too? That would be insane if they rolled out a prototype of an EV. It would be the biggest product move in Apple's history. Ok, so I think that this most likely won't happen, but I thought I'd throw the idea out there.
     
  14. AnOutsider

    AnOutsider S532 # XS27

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    if they did, i could see tesla stock tanking for a few days as the market goes nuts.
     
  15. RichardL

    RichardL Member

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    We passed one of the Apple development minivans today, on 280S.
    It was in the far left lane, going maybe 5mph slower than everyone else.

    My wife's remark was: "Well, if it's self driving you would think they would teach it to follow the DMV driver's guide!"
     
  16. ecarfan

    ecarfan Well-Known Member

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    That is a remarkable assumption you are making about the purpose of that vehicle you saw.
    I think it is possible that Apple is seriously planning on building a car.
    I think it is unlikely that Apple is at the point of testing prototype hardware or software inside a conventional looking vehicle on public roads. But I could be wrong.
     
  17. Nosken

    Nosken Member

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    These have been vetted on Apple Rumor site for months. Indications are the vans are all about mapping and street photo data. Now, That could lead to data for self driving cars. Apple Maps or some sort of collaboration with the auto manufacturers.
     
  18. yobigd20

    yobigd20 Well-Known Member

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    from Apples product development, source says


    certainly doesn't sound good if Apple is really poaching Tesla's good engineers. initially this was blown off by Elon but this report makes it seem like it's got much worse and apple really is taking away Tesla's good talent. I know Tesla doesn't pay very well (per glassdoor), and I'd have to say as much as I love Tesla if apple offered me a substantially higher salary and bonus, sorry Tesla, I'd leave too. you gotta pay your engineer's top dollar if you want them to stick around.
     
  19. AnOutsider

    AnOutsider S532 # XS27

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    Are we talking autonomous folks being poached or engineering in general? I doubt the X delays are due to poaching (though AP delays may be in part), but if they're losing engineers due to the work environment (hours worked, low pay etc), then I could see a big problem for Model 3.

    I think the pay could be worked around with stock vs cash being given to employees, but if they're burned out and unhappy, that's not going to change much.
     
  20. Cosmacelf

    Cosmacelf Well-Known Member

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    While Elon is a great leader, he is a lousy big company manager. I am not surprised to read stories like this. He really needs a good COO and give them the ability to run operations.
     

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