So this has been on my mind, curious what others are thinking.
I’m currently driving a ‘22 M3P with a ‘24 MSP on order (EDD Sept). In the spring I test drove and ordered a BMW i5 M60 that ended up having a production issue (wrong packages added so I rejected the car) and while waiting for it to be built I obsessed (or so my spouse would say) over different cars. I had convinced myself not to go back to Tesla (I haven’t had problems with my M3P but honesty I feel like it drives like a kleenex box).
In my research, I kept hitting wall upon wall upon wall of other manufacturers and they app/tech stack being so much of a dumpster fire that when I found out a few weeks ago that my BMW wasn’t built to my exact specs (they didn’t add the ADAS system), I rejected the car, got my deposit back, and put the $250 down on an MSP while I figure things out.
My beef is that, while I think we can all agree Tesla isn’t up to some of the germans and other manufacturers in terms of quality (fit, finish, build, etc.) and arguably for some, driving dynamics, it absolutely trounces any company when it comes to sheer QOL or the “whole” experience, in my opinion of course.
If you care about driving, handling, “luxury” feel, then I think what I’m about to say may not apply to you, but if you care about the end-to-end experience, hear me out.
The flaming pile dog sh*t that is most manufacturers tech and app stack is mind boggling, especially in 2024. We all carry smart phones and I’m utterly convinced that this is affecting sales of some legacy manufacturers, especially with millennials, gen z, etc.
Take BMW for example (who some would say is probably pretty advanced in terms of tech) - their iDrive system, while good, is a confusing mess of menus. On the app side of things, it can turn on/off the car, put down the windows, pre-condition the car, but that’s about it. It also doesn’t connect (to my knowledge) directly to the car but goes through the BMW cloud servers (which if you read the forums, often has issues and makes the app inoperable) vs. Tesla which uses Bluetooth when in range, etc.
I’ve drawn up this list of things that keep me coming back to Tesla (even though I fundamentally disagree with some things - esp. the company direction). There are no other manufacturers that come close to this.
So while I much much preferred the build, driving, fit/finish on the BMW i5 I ordered over the Model S, when that order went sideways I took it as a sign to go back to Tesla for my next car. I cross shopped a lot of different brands as well and to me, there is no real competitor to the Model S - the “closest” for me would be the i5 Touring (which you can’t get in North America), or the Porsche Taycan Cross Turismo which in Canada is about 30K more than the Plaid - and I’d be giving up a ton of what I mentioned above.
My wife tells me I would have been happy with the BMW for about 3 months before the sheen wore off and I would come to regret all the little things - and in the end, it’s often the little things that count and make us appreciate the whole experience of owning a Tesla (for good or for bad).
/Rant off.
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I’m currently driving a ‘22 M3P with a ‘24 MSP on order (EDD Sept). In the spring I test drove and ordered a BMW i5 M60 that ended up having a production issue (wrong packages added so I rejected the car) and while waiting for it to be built I obsessed (or so my spouse would say) over different cars. I had convinced myself not to go back to Tesla (I haven’t had problems with my M3P but honesty I feel like it drives like a kleenex box).
In my research, I kept hitting wall upon wall upon wall of other manufacturers and they app/tech stack being so much of a dumpster fire that when I found out a few weeks ago that my BMW wasn’t built to my exact specs (they didn’t add the ADAS system), I rejected the car, got my deposit back, and put the $250 down on an MSP while I figure things out.
My beef is that, while I think we can all agree Tesla isn’t up to some of the germans and other manufacturers in terms of quality (fit, finish, build, etc.) and arguably for some, driving dynamics, it absolutely trounces any company when it comes to sheer QOL or the “whole” experience, in my opinion of course.
If you care about driving, handling, “luxury” feel, then I think what I’m about to say may not apply to you, but if you care about the end-to-end experience, hear me out.
The flaming pile dog sh*t that is most manufacturers tech and app stack is mind boggling, especially in 2024. We all carry smart phones and I’m utterly convinced that this is affecting sales of some legacy manufacturers, especially with millennials, gen z, etc.
Take BMW for example (who some would say is probably pretty advanced in terms of tech) - their iDrive system, while good, is a confusing mess of menus. On the app side of things, it can turn on/off the car, put down the windows, pre-condition the car, but that’s about it. It also doesn’t connect (to my knowledge) directly to the car but goes through the BMW cloud servers (which if you read the forums, often has issues and makes the app inoperable) vs. Tesla which uses Bluetooth when in range, etc.
I’ve drawn up this list of things that keep me coming back to Tesla (even though I fundamentally disagree with some things - esp. the company direction). There are no other manufacturers that come close to this.
- Mobile app experience: nothing compares in the industry. BMW’s app is hot garbage, as are most of the others. The amount of things you can do to your Tesla via the app is amazing. Many manufacturers have an app, but their functionality is very limited, slow, etc. IMO, app functionality (esp. in an EV) are really important if you’re in a climate like me and want to defrost your car, turn your seat heaters/steering wheel heaters on, or even the A/C without having to go to the garage.
- Shortcuts / Automation: similar to #1, I’ve got a bunch of Shortcuts automations on my iPhone to pre-heat the car, open the frunk, trunk, etc. I can just ask Siri (on my watch no less!) to control my tesla.
- Walk away lock/unlock: some companies are catching up, but many are still far away here, why?!
- Not having to start the car: my my this annoys me that BMWs and other EVs have a start button! Why? The car’s electric, you don’t need it - it makes much more sense to hit the break to effectively “turn on” the car. As an aside, owning a Tesla has messed me up so much that I often forget to turn off my wife’s ICE car - she calls me out on it every time
- API / 3rd party access: love that you can hook up a 3rd party app like Tessie, TeslaFi, etc etc to get additional functionality, stats, metrics.
- In-depth stats/metrics: similar to #5, but most manufacturers will provide you very little data and mostly provide avec mi/kw, range, etc.
- Autopilot / FSD: yes it’s not perfect, but for some type of driving (e.g.: highways) it’s really good. Some companies are catching up here, but none really have an FSD equivalent.
- OTA Updates: don’t get me started here, my M3P has had so many new features added in the last 2.5 years - nobody does it like Tesla. BMW does “OTA” but they are small bug fixes and they hold back functionality for new MYs. When I got my M3P, I did not have Apple Music, Apple Podcast, turn signal camera indicators, just to name a few. I’d probably have to buy a whole new car to get those.
- Dog mode / camp mode: why doesn’t every EV provide this? It’s not like you’re idling an ICE car - give people the option! In BMWs for example, you can’t even keep the car “on” (ugh, there it is again) when exiting the vehicle.
- Frunk / storage: EVs have less parts, why are there so few companies that offer a functional frunk + additional storage? the i5 for example is a massive vehicle and would likely be able to accommodate a nice size frunk if BMW has gave two sh*ts about it.
- Sentry mode / clip recording: most cars have a ton of cameras these days, so why not offer this? BMW has Drive Recorder which is laughable. The amount of times I record a clip “just in case” is significant (because I can). For example, recently sold some high value items on Marketplace and ended up taking sentry clips of the exchange / licence plates for my protection.
- Live camera view: another feature I did not have when I bought my M3P, but the ability to see the cameras when you’re not in the car (even inside!). Again, BMW has this but it takes a “screenshot” and shows it to you in the app, you can’t see the cameras live. ugh.
- Cabin overheat protection: even up here in Canada in the summer it can get in the 90’s (and even warmer in the car), so this is really nice to have so you’re not entering a scorching car when you get in.
- Buying experience: ok, not tech/app related, but kind of as I just ordered a 125K CAD car through the mobile app! When I ordered my BMW and had to go through the sales process in a dealer, I got reminded why this is a damn sh*tshow. Holy hell I prefer the Tesla hands-off, no pressure experience - and at least here, the advisors at the Tesla SC are super nice, always (but it is Canada, eh?)
So while I much much preferred the build, driving, fit/finish on the BMW i5 I ordered over the Model S, when that order went sideways I took it as a sign to go back to Tesla for my next car. I cross shopped a lot of different brands as well and to me, there is no real competitor to the Model S - the “closest” for me would be the i5 Touring (which you can’t get in North America), or the Porsche Taycan Cross Turismo which in Canada is about 30K more than the Plaid - and I’d be giving up a ton of what I mentioned above.
My wife tells me I would have been happy with the BMW for about 3 months before the sheen wore off and I would come to regret all the little things - and in the end, it’s often the little things that count and make us appreciate the whole experience of owning a Tesla (for good or for bad).
/Rant off.
"KIA Future Infotainment System - CES 2014 - (4) - SMADEMEDIA.COM Galleria" by THE SMADE JOURNAL is licensed under CC BY 2.0.
Admin note:: Image added for Blog Feed thumbnail