As I understand it, most Teslas, including inventory cars, are
not sold at a discount. There are, however, some exceptions, including:
- If you order a particular configuration (say, a black Model 3 AWD with a black interior and 18-inch tires) and it's not available in inventory, but something similar is (say, the same thing but with midnight silver paint), Tesla may offer you the in-inventory car at a discount. Typically, the discount is to offer the paint and/or wheel upgrades for free.
- If you place an order and Tesla discontinues that physical configuration before you can receive the car, you may be offered a discount on another car. This happened to a lot of people who ordered MR vehicles in February and March of this year, including me.
- If you buy a demo car (one that had been sitting in a showroom, pawed at by everybody who walks through; or a car used for test drives), it will likely be at a discount. Tesla supposedly has a formula to determine the discount based on mileage, but I don't know what that formula is. For instance, when I placed an order for a MR Model 3, but before Tesla discontinued the MR configuration, I was offered an AWD Model 3 for about $1400 more, but it had "about 1,000 miles" on its odometer, and it had been built 6 months before. (I passed on this offer.) Note that some people seem to conflate demo cars with inventory cars. The two are not the same. Tesla sells many (perhaps most) Model 3s out of inventory; they're shipped from the factory without a buyer, based on anticipated sales in an area, much as happens with conventional car dealerships. The cars will then sit in inventory for a (hopefully brief) period before being sold, but they won't be shown in showrooms or taken on test drives. Demo cars are dedicated to those purposes, at least in the short term. Unlike most car dealerships, random inventory Teslas are not used for test drives.
There may be other ways to get discounts, but I either don't know what they are or I'm forgetting them. Obviously, of the above three possibilities, the first and second are basically hit-or-miss, although I suppose you could research current inventory to try to get a free or cut-rate paint option by trying to slot yourself into the first possibility. Buying a demo car is the only way I know of to semi-reliably get a discount, but of course that depends on when Tesla decides to unload its demo cars, and you'd be limited to whatever demo cars happen to be available in your area.