An Owner, is someone who ones substantial stock in Tesla, say $10,000 worth or more - car ownership optional; A Patron is someone who supports EVs generally, e.g. paying for stuff just to improve the ecosystem, providing supporting software/hardware or posting your own charging site on Plugshare, and may own up to $10,000 in TSLA stock. A Customer, is someone who owns a Tesla car, roof, or battery fixture, without being any of the above; A Wannabe Customer is someone who is none of the above, but holds a reservation or otherwise waits for a car that they have partly paid for. As for the rest, they will likely be a motley crew of financial analysts, competitors, curious shoppers, etc. If you fit more than 1 of the categories, select the one that is highest (or comes first) in this list.