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It sounds like an unfortunate mess and I am surprised that (as far as we know) Tesla have not reached out to this potential customer as this story will reappear ad infinitum in numerous articles for a long time. A company is often defined not by it's mistakes but how they deal with them once things have gone wrong.
Elon could've fixed this PR mess so easily with a goodwill gesture to the guy.
Elon could've fixed this PR mess so easily with a goodwill gesture to the guy.
Except that's not what happened. A test model was accidentally put on the inventory list. When it was used for testing, the purchaser blamed Elon personally.Elon seems more intent on taking away people's Teslas judging by what he did to Stewart Alsop. Not a good direction, Elon. Stay classy.
Except that's not what happened. A test model was accidentally put on the inventory list. When it was used for testing, the purchaser blamed Elon personally.
Except that's not what happened. A test model was accidentally put on the inventory list. When it was used for testing, the purchaser blamed Elon personally.
This.
It's been discussed in other threads. Elon didn't steal anyone's car. It shouldn't have been on inventory and it shouldn't have been sold. What SHOULD have happened is that someone should have contacted the customer when they realized what happened. Not contacting the customer was the mistake, not Elon driving the car. He doesn't just walk out the door and take whatever car he wants.
The headline is clickbait, that's all.
“I do want the concept of Tesla Motors to succeed. And that is really why I published that article,” Puranik told Tech Insider in an interview. “It’s not about me. It’s about you guys succeeding as a company.”
Puranik said that if Tesla really aims to enter the mass car market with its Model 3 and sell hundreds of thousands of cars per year by 2020, then it needs to work to make sure customers don’t fall through the cracks like he did.
“They are trying to go from $70K to $100K price point per car down to $30K to $35K, that is a different kind of customer. Those customers aren’t going to tolerate a lot of this stuff. They are normal people who are going to want service they are at least accustomed to from other dealers,” Puranik said.
Puranik said while there is nothing Tesla can do to win his business back, he does hope his experience spurs the company to reassess how it treats customers.
“It wasn’t meant to be a hit piece as much as it was constructive criticism, but then once again it really fell on deaf ears until it went viral. And then suddenly it matters,” he said. “But even after all of this is said and done, still nobody has called me. I think that pretty much says it all.”
Yes, Bonnie has focused on the real issue. Human error happens, it's what you do, or in this case don't do, after the error is discovered that establishes the level of customer service.
I don't want to read too much into this but the behaviour of the service people looks to me like the panic of employees who don't know whom they can ask to take an issue that they can't solve off their hands. Therefore they don't answer the phone and hope that the "problem" (aka increasingly annoyed customer) simply goes away. Sometimes it works, but most likely not when a 100k vehicle is involved. I've seen this kind of situation from the inside of a company and this case here reminds me of it.