I just found this article today in an auto blog. It tries to characterize fans of Model S vs. Toyota Prius. This quote below I find very surprising: "When you take a look at the data, you see that the nearly million Prius fans somehow polled showed an above-average interest in things like yoga, sustainability, Apple and reading The Atlantic. We're as shocked as you are. As for the approximately 200,000 Model S fans? They seemed big on economics, Jim Beam, strip clubs and weed. Additionally, "Environmentalism is not a substantial area of interest... this may indicate that Tesla interest is driven by the technological or aspirational aspects of the brand rather than its environmental benefits." Toyota Prius, Tesla Model S fans apparently like very different things Not sure where they got their data from. The people I spoke to at TESLIVE were environmentalists, Techies or both. Anyone out there actually feels this article represents you?