What I've observed is a shift in lib/progressive media about Elon. When he went against media with the Pravduh thing he actually alienated a lot of young journalists who, right or wrong, started writing against him, regarding unionization, his billionaire hubris, etc. I thought (and tried to argue on this forum) that that was unnecessary, you never need more enemies. That was before the whole Thai situation, the pedo tweet, the "leak" about the donation to Republicans. I do think that Elon could learn from someone who understand better than him how social media works, the reaction of the masses, the mechanisms inside newsrooms, etc. I do think that Tesla, as a company, is one of the few shots we have as a species to tame climate change. People don't see this. They see toys for rich people. Few things will/would change that: * 35k Model 3: this is what he promised, this he must deliver. When you put a car like that in the hands of the customer, thing changes. With thousands of cars like those also in Europe, you can win people just by word of mouth, and enemies will have an *hard* time fighting that. * Tesla Energy, in a *serious* way. Nobody knows about South Australia, we need 10 projects like that, in US, and we need media coverage on the ramp up. We need TE to make a dent, and people to talk about this. JB Straubel has seems really nice, also as a person, and he could be much more present reagarding Tesla PR and narrative.