By realizing that the scientists and EV drivers are all humans, with similar wants. EV drivers want to be able to driver everywhere they want to go, want to be able to change their mind on the way home and so forth. Just think of the scientists as EV consumers and transfer the lessons over. Here are the lessons in bullet form:
Mobility can be totally sustainable when is has to be (not that everyone would be happy with this, but it can be. Just imagine if we all went back to walking everywhere).
You can't just tell people to not drive (in the Mars case, it didn't work to just tell the scientists they couldn't poke rocks and take pictures).
A well-developed AI can change behavior.
Most importantly, AI systems can a.) achieve more with less and b.) change behavior without affecting the happiness.
