Here's the article Aston Martin CEO Calls Out Tesla's Ludicrous Mode and Dismisses it as "Stupid" - autoevolution Eh. It will be interesting to see what they can come up with. It isn't like L-mode is like nitrous and you only get X seconds of fun and you're done, or that the car can't corner. I also like the ability to turn on and off the performance of the car. If their car is going to have 800hp, then they are just saying "normal" is L-mode... maybe Tesla should have "Normal" and "Turtle-mode". The CEO also threw out $200k-$250k for a sedan, and given Aston Martin's service costs being as high as they are, it wouldn't surprise me if they tried to squeeze more out of it by requiring regular "service".