Audi e-diesel takes a bad idea and makes it worse

[Johan]

I think what Audi is trying to do is not so much revolutionize the world, but to show that it is a relevant company. If you take its past four decades, it tried to beat BMW and finally got caught up with it, some might even say surpassing BMW. Unfortunately, by that time, the tide turns away from diesel to electricity, leaving the company with a lot of somewhat wasted research money. Then we witnessed the sad back and forth on the e-tron, and only after an officer reshuffle, it decides to use the well spent R&D on electricity for a PHEV and an eventual, far away real EV. It also knows that Toyota is the top eyeball dog in this game, thanks to a well funded PR department, and despite countless recalls, is still perceived as competition. Will Audi ever do anything with its "breakthrough"? Most likely never. But it sure is great publicity. At the very least, we're talking about it

... But is it really "great publicity" when it's being ridiculed all over the place? Caveat: my reading sources could be heavily biased towards people who actually understand what is being discussed.

 

[mhpr262]

No doubt that there will be electric aircraft in the future. Siemens is already preparing and investing in the market in a not unsignificant way:

Siemens world-record electric aircraft motor punches above its weight