heh, full release: They got the Tesla numbers wrong though. That was for the first quarter, not for April. Audi has a point, but overall, it's a win for Tesla to even be acknowledged.
Not that I'm in Marketing, so maybe I'm just insufficiently educated in this space, but how is this press release of benefit to Audi? I thought the headline carscoops put on their coverage was perfect.
Actually the Model S sale volume should be compared with the sum of A6, A7 and A8 (that belong to the same segment of Model S) sold. But the article only states the whole sum of Audi cars sold and not the sum of A6, A7 and A8 sold. So maybe that in its segment the Model S has overtaken Audi in the first quarter. Ok I read better the article and I realised that my post is wrong. Sorry. Audi is still ahead of Model S in its segment.
Sour grapes from Audi for sure. It just seems childish though. Why would they even do this? "A quarter way through the big game the Lederhosers were loosing. Two of the kids coerced a third to go up to the Ref and snitch that the winner was sipping energy drinks"
Free coverage... If you've read the book 'Soul of a New Machine' there's a section where the DEC sales people are telling customers "Don't buy Data General" and it's like free advertising. "What's their phone number so I'll be sure not to call it?"
TM is going to win another award this year: Biggest advertising budget paid for by everyone else; including other car companies
Yes, Elon is a master of using OPM (Other People's Money, pronounced "opium" ), not be be confused with OPP (you know me). Now I am really dating myself http://en.wikipedia.org/wiki/O.P.P._(song)
I think he was referring to the Danny DeVito movie Other People's Money... though they both came out the same year interestingly.
"OPP" was (maybe still is) popular in strip clubs, when I was into that type of entertainment in the early 90's
I am proud to have that book on my top shelf. I am sad to admit I also live in Minnesota, but it had nothing to do with it, even though I spent years in the facility they describe.
According to this article, Audi has been eyeing Tesla for awhile so maybe that's why they wanted to respond. The article is very old, June 30,2010. http://www.thetruthaboutcars.com/2010/06/will-audi-put-tesla-out-of-business/