Thanks all for the replies - this is what i thought.
(Yes I tried ALC with AP on but with NOA off, at more than 30mph on the North Circular with 3+ lanes. No luck).
I suspect the EAP upgrade didn't completely work / i have an "old"/semi-working version of ALC and NoA.
For instance my Autopilot/NoA settings only display the "old" menu and does not display the newer 'no-confirmation' and 'notification' settings.
View attachment 593327
Weird, given I am on 2020.36.11 and on HW3, right?
Suspecting this might affects the ALC behaviour and cause the above issue.
Hoping to get it fixed at next software update or via a service request.
Getting to Tesla on the phone has proven impossible this weekend / yesterday.