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Automotive News: Suppliers give Tesla high praise for innovation

Discussion in 'TSLA Investor Discussions' started by RobStark, Nov 9, 2015.

  1. RobStark

    RobStark Well-Known Member

    Jul 2, 2013
    Los Angeles

    Survey: EV maker ties with Toyota for 3rd behind BMW and Mercedes

    Bradford Wernle rsslogo.jpg
    Automotive News
    November 9, 2015 - 12:01 am ET

    DETROIT -- Tesla has cracked the ranks of top-performing automakers in a survey of suppliers that measures carmakers' willingness to encourage innovation and adopt new technology.

    Tesla, appearing for the first time in the biennial North American Suppliers' Choice Study by Deloitte and Automotive News, ranked third, tied with Toyota and behind No. 1 BMW and No. 2 Mercedes-Benz. This year's survey ranks 15 manufacturers of vehicles in North America.

    The survey showed that suppliers value their ties with automakers that encourage innovation, are willing to build relationships based on trust and are easy to work with. More than half the 170 suppliers that responded said they would withhold their most innovative products from automakers that do not participate in collaborative relationships.

    Suppliers gave Tesla high scores in openness, ease of working and trust. "Tesla is extremely aggressive, but takes a position that they are the innovator and will drive technology to the supply base," wrote one commenter, who added: "Could improve with a more collaborative approach."

    I felt this is strictly in the "business news" rather than general news so decided to post it here. Full article in link.
  2. AudubonB

    AudubonB Mild-mannered Moderator Lord Vetinari*

    Mar 24, 2013
    This is a great find, Rob - thank you for posting.

    Consider this quote from Deloitte:

    Think about whether VW's standing amongst suppliers has altered over the past six weeks.

    More importantly, remember back to the 2009-13 period? A significant hurdle Tesla had considerable time breaching was the reluctance of suppliers to work with....whom?
    This release suggests a perfect 180º turn in that sentiment.

    A warning, however: the article also not only states that while
    , but that
    . Now, that was one supplier's opinion only, and any one company could have a scratch to itch, so perhaps one shouldn't read too much into it.

    An overall surprise for me is the absolute level of grade these suppliers provide their customers. Mean scores amongst the five criteria range from 520 to 630...out of 1000. Yecch!! The top overall score was BMW's 707. Industry mean an abysmal 578. These fellows don't grade along a curve - I'm impressed.

    Finally, I was disappointed the article didn't provide the raw data, to show where each company scored and where their good and weak points are. Have to dig elsewhere to find it.
  3. Discoducky

    Discoducky Active Member

    Dec 25, 2011
    I'm amazed that even this summary information is available for free; thanks Rob!

    This quote might be a bit loaded in that even the embedded RTOS, to drivers and support software up through applications is all massively changing at the supplier/component level

    Also, this one made me giggle as sync is driving sales at Ford, but the overall journey with sync has not been easy for Ford


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