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Autotrader’s Doug Demuro completely botches the facts about Tesla.

Discussion in 'Model S: Ordering, Production, Delivery' started by Skateboardgolf, Oct 23, 2016.

  1. Skateboardgolf

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    This article was so full of untrue B.S. about Tesla, I just had to write a reply.
    The Tesla Model S Is Absolutely Not the Best-Selling Luxury Sedan in America - Autotrader

    Thanks for letting me vent:

    In his column on Autotrader, Doug Demuro writes that the Tesla Model S should not be compared with large sedans like the Mercedes-Benz S Class and BMW 7-Series, but rather midsize sedans like the E Class and 5 series. Why? So Tesla can’t make claims like “The Best Selling” large sedan in America anymore.

    A word of caution - beware of advice about Electric Vehicles from someone who post videos of himself lurking at gas stations.

    Doug’s arguments suggesting the Model S should be re-classified as a mid-sized sedan are factually cringeworthy. He claims the Model S is 196 inches long, making it shorter than the BMW 5-series, which is 196.8 inches long. This is incorrect. The 2016 BMW 535i is 193.1 inches long, according to BMW’s own website. (note the technical drawing on top). Where does he get his facts from - truckstop restroom walls?

    His next argument for downsizing the Model S classification: it’s a foot shorter than the full-sized 7-Series or S-Class. Let’s look at the facts, Doug. The Insurance Institute for Highway Safety considers any car longer than 195 inches as full-sized. This includes the Model S. Just because Doug wants Tesla to be in a smaller class doesn’t make it so. That’s like telling the IRS to put you in a lower income bracket because you’re closer to the lower one, even though you’re actually in the higher one.

    Let’s look at what determines whether a car is mid-sized or full-sized. There are 2 organizations with car classification formulas.

    The Insurance Institute for Highway Safety (IIHS) uses overall measurements to determine a vehicle’s classification. Since the Tesla Model S is 196 inches long, it falls into its large, not mid-sized category. Source: Wikipedia

    The EPA uses interior volume, and considers the Tesla Model S a full-sized car.

    But maybe Doug knew he didn’t have facts on his side, because next he introduced a brand-new measure of differentiating mid and full-sized sedans - price. This is invalid and arbitrary. Why not stick with the size classifications government and professional organizations have been using for the past several decades, instead of inventing new ones to bolster a feeble argument?!? Maybe next he’ll suggest alphabetical order as new way of classifying cars.

    Doug claims “the Model S's closest competitors are cars like the Mercedes-Benz E-Class, the BMW 5 Series, the Cadillac CTS, the Audi A6, the Lexus GS and the Hyundai Genesis.” Seriously? On what planet do people cross-shop like this? No established automotive publication has ever compared the Tesla Model S to any of these lower-end models.

    I dare you to show me a major car publication with any of these comparisons:

    Tesla Model S vs Mercedes-Benz E-Class
    Tesla Model S vs BMW 5 Series
    Tesla Model S vs the Cadillac CTS
    Tesla Model S vs Audi A6
    Tesla Model S vs Lexus GS
    Tesla Model S vs Hyundai Genesis

    Doug, you may have the wit of of Dave Barry, but you have the command of facts and numbers of Willie Nelson’s accountant.

    When it comes to the Tesla Model S, maybe it should be in a class by itself. But until that’s official, let’s stick to the facts.
     
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  2. jimmyjohn

    jimmyjohn Member

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    Well researched (your post) and pragmatic arguments. Well done.
     
  3. u00mem9

    u00mem9 Member

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    Yeah, I've lost time reading that guy's nonsense before. It's the modern problem of click-bait journalism, where the purpose is to instigate and confuse instead of inform.
     
  4. AudubonB

    AudubonB Mild-mannered Moderator Lord Vetinari*

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    Thanks for the post, but it should be in the "FUD Article" thread....I'll try to get it moved; stand by.
     
  5. Chopr147

    Chopr147 Active Member

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    I like Demuro and his Youtube reviews but yea, he most likely, intentionally wrote an article he knew would raise the ire of tesla owners. :)
    He's got the Brit's up in arms over his Land Rover reviews but in that case he is correct. A couple things go wrong with that Land Rover every few months.
    I would like to see him do a serious review of the Model S. He has done one on the Roadster.
     
  6. jaguar36

    jaguar36 Active Member

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    We cross shopped the Model S with a 5-series and an A6. I'm not saying Doug is right, as the EPA guidelines are what they are, but when we were looking at a new car that was what we were cross shopping.
     
  7. Chopr147

    Chopr147 Active Member

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    I have to admit I was looking at the 535i myself. More because the 7 series is way more expensive. I would only spend 80K on a Tesla :)
     
  8. sdorn

    sdorn Director of Awesome

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    I was cross-shopping Porsche 911s and Cayenne's, Mercedes AMG models (E-class), BMW M5 or M6, etc. Basically the fastest cars you could get for under $150k with four doors (the 911 didn't really fit that rule, but I was looking at them anyway). The Panamera was not an option because it is just about the ugliest car on the planet.
     
  9. virtualsmack

    virtualsmack Member

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    official categorizations aside, cars that were in my consideration set were 5 series & A6. I never even considered a 7 series or S class. Doug probably went about it the wrong way... cars are emotional purchases and I wanted a sedan that was sporty and quick and for me model s fit into that category.

    but there are also others comparing it against 911's and Cayenne's because their needs and frames of reference are different.

    i think a more interesting article would have been what shoppers actually compare the model s to, and why they did or didn't buy it. but that would take, you know, actual work and research so too hard to write for this guy. but i bet he'd find out, beyond the numbers, that people did compare it to all kinds of cars and it'd be cool to see what the most popular comparisons are.

    and on that note, i'm also surprised by the #'s. the model s feels way smaller than a 5 series in the back - my 3 year old and 5 year old who kick the crap out of the back of the seats would totally agree with me!
     
  10. Whistle2Whine

    Whistle2Whine Member

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    I agree on click-bait, but in fairness I had narrowed down between my model s and a Lexus GS-F...so I think there IS some class overlap
     
  11. sdorn

    sdorn Director of Awesome

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