I think the younger tech crowd is definitely more aware of Tesla, but I can definitely see how the ones who lined up overnight would tend to be older. Those putting deposits down I would presume to be in the workforce already with some degree of disposable income to afford an entry level luxury vehicle. The younger folks who are just starting out in the workforce don't necessarily have the luxury of taking a day off to line up to put a deposit on a car. When I went to Yorkdale Mall in Toronto around 3pm, I didn't have to wait, and there were students and young families putting deposits. The M3 looks great though, I can see it having broad appeal to all age groups who are looking for a sedan.